Reach Agency is an award-winning boutique creative agency that serves large Fortune 500 clients such as Google, Unilever, Marriott, Anheuser-Busch, Nestle, and more! An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Streamy Awards Agency of the Year 2023. Reach is built for the developing world of social video storytelling, helping brands engage with a social generation through influencers, creators, and content. From strategy, creative, and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate small teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.

WHAT WE OFFER

• Remote work so you can work where you do your best work
• Unlimited Flexible Time Off (FTO),13 paid holidays, including summer Fridays
• Health, dental and vision benefits inclusive of HMO and PPO plans
• 401k enrollment after three months of hire
• Wifi & cell phone reimbursement 
• Leadership development programs
• Competitive paid leave offered to parents

OVERVIEW:

We’re looking for a hybrid creative: a seasoned Senior Copywriter with strong social chops who can also self-produce UGC-style content. You’ve built brands through scroll-stopping ideas and aren’t afraid to show up in front of the camera when needed. This role will support our always-on social teams (aka organic social media for brands). 

You’re a nimble, strategic thinker who knows what works on each platform — and how to turn insights into bold, entertaining content that gets people to care. You’ve juggled multiple clients, concepted across brands, and brought social media to life with voice, vision, and versatility. You champion creative excellence, push for innovation, and believe great ideas can come from anyone, anywhere. Most importantly, you don’t just keep up with the speed of social — you outpace it.

RESPONSIBILITIES:

Copywriting

• Execute on the creative direction for the assigned account, with ongoing pitches to optimize
• Provide expertise on social media creative direction, copy direction, tone of voice, platform best practices, etc
• Own copywriting for all social media concepts, captions, on-screen text, and video scripts
• Regularly concept, develop, and execute a range of social media posts for assigned brands across platforms and brands
• Develop and enforce brand persona and tone of voice guidelines
• Work autonomously, owning both internal and client-facing creative decks—from concept to delivery
• Ensure high-quality creative output at every stage of development from concept through execution, and be accountable for the end deliverables
• Regularly integrate external creators and influencers into creative concepts and executions
• Keep a finger on the pulse of community, consumer behavior, culture, lifestyle, and social trends to consistently champion highly relevant creative
• Assist the Social Media Manager in proactive and reactive engagement/comment copy
• Assist the Creative Team in concepting, developing, and pitching new business outside of always-on social

Content Creation + Production

• Attend and contribute to monthly in-person photo/video shoots in Los Angeles
• Self-produce UGC-style social content across platforms
• Collaborate with production teams, giving direction to creative specialists, including directors, editors, designers, etc.
• Help provide clear briefs and creative direction to external creators and production vendors

Team and Account Management

• Present creative work to clients and internal stakeholders
• Collaborate with cross-functional team members to ensure we meet deadlines, abide to strategy and briefs, apply real-time learning
• Adapt to feedback quickly and apply notes across versions and formats

YOU BRING:

• 5 years minimum of experience concepting and creating social-first campaigns for brands — ideally in an agency setting
• Strong background in food & beverage and/or beauty + wellness is a major plus
• Exceptional concepting skills with a knack for turning insights into innovative, platform-native ideas
• Versatile writer who can flex across formats and tones —from snappy captions to heartfelt OLV scripts
• Strategic thinker who balances creativity with business goals and understands what moves consumers to action
• Deep platform fluency across TikTok, Instagram, YouTube, Pinterest, Reddit, and whatever’s next
• Social trendspotter who’s always up on best practices, emerging formats, and what makes content click
• Strong video capture and editing chops with experience using programs like Adobe Suite and CapCut
• Experience using admin programs like Google Suite, Keynote, and more
• Comfortable juggling multiple timelines, tones, and priorities at once — with speed that outpaces social
• Passionate about insight-mining and crafting ideas that resonate with real people
• Tone chameleon who can go from cheeky and witty to sincere and heartfelt in a single scroll.
• Fearless brainstormer who brings bold, get-you-fired ideas to the table
• Exceptional communicator and collaborative team player across copy, design, strategy, and production
• If you caught at least two mistakes in these bullets, you're definitely our kind of writer

This is a full-time position that typically would be based at the Reach Agency offices in Venice, CA, USA. Due to COVID-19, the position is currently remote based on West Coast hours.

Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.