Reach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft and Anheuser-Busch. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Shorty Awards Small Agency of the Year, Reach is helping brands engage with a social generation. From strategy, creative and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate in teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.

OVERVIEW

Reach Agency is looking for a hands-on creative leader who thrives at the intersection of storytelling, creator culture, and brand building. As the Associate Creative Director, you will lead a creative pod working on a very well-known personal care brand.

This role balances hands-on creative development with strategic oversight, leading integrated influencer work (as well as organic social and bespoke productions as needed). You’ll concept and craft creator-first campaigns while pushing the boundaries of social and influencer storytelling. The ACD leads a multidisciplinary team while collaborating closely with the Creative Director to oversee creative across influencer and social channels, bringing to life ideas that inspire real connection.

If you’re equal parts writer, maker, and mentor — with deep experience in beauty or personal care — this is your opportunity to shape, own and elevate the next chapter of creator-first storytelling.

RESPONSIBILITIES

Creative Leadership & Development

• Own the creative vision at the portfolio and brand level, leading creative planning and concept development
• Lead concepting across influencer and social — from singular post ideas and seeding activations through full campaigns
• Partner with strategy to ensure all work aligns with business goals, audience insights, and brand strategy
• Write and oversee copy across campaign storytelling, influencer briefs, and brand narratives
• Partner with the Creative & Content Specialists to concept and produce social content and seeding campaigns
• Translate business objectives into creative solutions that drive measurable impact across influencer and social ecosystems 
• Develop platform-native ideas that marry brand voice with the authenticity of creator culture
• Ensure creative consistency, craft, and emotional resonance across all brand content
• Maintain expertise in influencer and social media best practices; ensuring all work meets or exceeds best in class standards
• Understand and execute various voices & tones
• Proactively identify opportunities to evolve the brand’s creative expression and storytelling

Creative & Content Execution

• Oversee Creative & Content Specialists managing creative briefing, ideation, and reviews for all influencer content
• Lead bespoke and high-touch productions, from UGC to large-scale shoots.
• Champion creator originality while ensuring brand standards and compliance.
• Oversee storytelling and tone for always-on influencer and social content, ensuring platform fluency and audience relevance
• Lead cross-functional collaboration with design, production, and strategy to bring social-first storytelling to life

Leadership & Mentorship

• Lead, mentor and develop a multidisciplinary team of creatives, setting clear creative expectations and performance standards
• Present creative work to clients and partners with confidence and strategic clarity
• Own feedback loops and ensure creative revisions are effectively implemented
• Champion innovation, efficiency, and inclusivity in the pod’s process and output.
• Partner with team and agency leadership to forecast creative needs, resource appropriately and identify opportunities for growth within the account 
• Build trusted relationships with client and internal counterparts by demonstrating ownership over creative outcomes and showing thought leadership in every interaction 
• Champion the use of AI powered tools and workflows to improve efficiency and effectiveness

The Ideal Candidate will Have:

• 7+ years of experience in creative roles within social/influencer marketing, ideally at leading influencer, social or hybrid agencies 
• Proven experience with female-forward beauty or personal care brands (e.g., Dove, E.L.F., La Mer, La Roche-Posay, Rhode)
• Deep knowledge and passion for social platforms, including TikTok, Meta, YouTube, Reddit, and more
• Strong portfolio of integrated social campaigns that merge influencer, storytelling, earned, and branded content
• Expert understanding of short-form video, tone of voice, and influencer collaboration.
• Exceptional writing, presentation, and communication skills
• Comfortable directing creative talent, overseeing multiple projects, and working in a fast-paced, pod-based model
• Bonus: design and art direction sensibility (for decks, seeding kits, and social visuals)

Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.