Reach Agency is an award-winning boutique creative agency that serves large Fortune 500 clients such as Google, Microsoft, Nexxus, Hulu, Marriott, Anheuser-Busch, Nestle, and more!. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Streamy Awards Agency of the Year. Reach is built for the developing world of social video storytelling, helping brands engage with a social generation through influencers, creators, and content. From strategy, creative, and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate small teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.

WHAT WE OFFER

• Remote work so you can work where you do your best work
• Unlimited Flexible Time Off (FTO),13 paid holidays, including summer Fridays
• Health, dental and vision benefits inclusive of HMO and PPO plans
• 401k enrollment after three months of hire
• Wifi & cell phone reimbursement 
• Leadership development programs
• Competitive paid leave offered to parents

OVERVIEW

Reach Agency is looking for a hands-on senior creative who thrives at the intersection of storytelling, influencer culture, and social craft. As a Senior Creative & Content Specialist, you’ll lead creative execution across influencer campaigns and social-first content for one of our flagship beauty and personal care brands.

In this role, you’ll take ownership of creative ideas from concept through execution, shaping campaign narratives, crafting influencer briefs, and guiding creators toward content that feels authentic, beautiful, and culturally relevant. You will primarily work across influencer activations (including always on, content series, and seeding). You'll also support organic social and bespoke productions as needed, collaborating with creative leadership and mentoring junior teammates along the way.

If you have a passion for self-expression, skincare, and modern beauty culture, including great design sensibility, and a proven track record of crafting scroll-stopping content, then this role is built for you.

RESPONSIBILITIES

Influencer Campaign Execution (Primary)

• Lead creative development, execution and quality of influencer campaigns across multiple creators and content formats
• Write and present strategic, inspiring influencer briefs that inspire strong storytelling and authentic brand alignment
• Partner directly with influencers to co-develop, refine, and finalize content concepts
• Review and provide detailed feedback on influencer content, ensuring creative excellence and adherence to brand voice and visual standards
• Partner with the Talent and Strategy teams to ensure creator selection aligns with creative intent
• Collaborate with Strategy, Talent, and Production to ensure seamless campaign delivery from concept through final post
• Concept, pitch and execute bespoke product seeding kits – collaborating with external production partners to execute efficiently and effectively

Creative Development (Secondary)

• Own the creative process from concept through delivery, ensuring ideas ladder up to brand objectives and platform strategy across influencer activations (and organic social and bespoke productions when necessary)
• Routinely brainstorm influencer content, including (but not limited to) singular posts, seeding/gifting opportunities, and tentpole campaigns
• Translate brand and cultural insights into compelling creative concepts, decks, and concepts 
• Lead and be accountable for brainstorms and cross-functional review sessions, taking ownership of next steps aligned with project goals
• Contribute to new business pitches and proactive creative opportunities with forward-thinking ideas
• Stay ahead of emerging beauty trends, creator formats, and social behaviors — regularly bringing inspiration and new approaches to the team

Organic Social (Tertiary - As Needed)

• Concept, write, and produce platform-native content across social channels
• Collaborate with Social Media Managers on calendars, tone, and creative direction
• Participate in social content shoots and contribute to lo-fi or UGC capture when needed
• Apply a deep understanding of community insights, beauty culture, and platform trends to everyday content creation
• Integrate creative performance learnings into future work to continuously raise the bar

Bespoke Production (Tertiary - As Needed)

• Co-lead shoots and creative productions, ensuring every deliverable aligns with the approved vision, from pre-production planning to on-set execution
• Capture or direct content to ensure storytelling aligns with creative intent
• Collaborate with editors and designers to finalize content that meets Reach’s creative standards
• Ensure quality and timeliness of all deliverables across projects and workstreams
• Oversee post-production to ensure final assets meet agency creative and brand standards

Leadership & Collaboration

• Present creative ideas to internal stakeholders and clients with confidence and clarity
• Mentor junior staff, guiding them through creative development, content reviews, and client communication
• Champion cross-workstream collaboration—connecting creative, strategy, and account for seamless delivery and recommending ways to make processes more efficient and seamless
• Support the ACD in fostering a culture of creativity, inclusivity, and innovation across the pod
• Champion the use of AI powered tools and workflows to improve efficiency and effectiveness

The Ideal Candidate will Have:

• 5–7 years of experience in social-first creative, influencer marketing, or branded content 
• Strong understanding of beauty, skincare, or personal care categories — with a passion for purpose-driven storytelling
• Design or art direction sensibility for decks, seeding kits, and content layouts
• Proven ability to concept and produce content that performs across TikTok, Instagram, and YouTube
• Experience managing influencer creative processes end-to-end — from briefing to final post.
• Strong writing, concepting, and presentation skills
• Skilled in lo-fi content capture and editing tools (e.g., CapCut, Adobe Premiere, Canva)
• A collaborative, detail-oriented problem solver who thrives in fast-paced creative environments

Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.